St. Agrestis Case Study: 494% LTV Lift With Membership + Subscriptions | Subscribfy
St. Agrestis
St. Agrestis is a Brooklyn-based craft spirits brand known for its Italian-inspired non-alcoholic Phony Negroni cocktail and range. With a loyal base built on repeat purchase and flavor discovery, they partnered with Subscribfy to turn one-time buyers into recurring customers.
Two programs, two kinds of loyalty
St. Agrestis runs Product Subscriptions and a paid membership side by side, on the same Shopify store, with Subscribfy.
Product Subscriptions (Subscribe & Save): customers save 5% on every subscription order, choose a delivery every 2 weeks to every 3 months, and can pause or cancel anytime. Built for customers who reorder the same bottles.
Phony Club: a yearly membership that gives members free shipping on every order and first access to new releases, with the flexibility to cancel anytime. Built for customers who shop the range at their own pace.
How they complement each other
No one left out. Customers who reorder the same bottles subscribe. Customers who come back for new releases and limited flavors join Phony Club. Instead of forcing one model on everyone, St. Agrestis lets each customer choose the one that fits.
Two ways to say yes. Subscriptions are offered right on product pages. Phony Club is offered as the alternative to paying as you go. A shopper who isn't ready to commit to deliveries can still commit to the brand.
Revenue that stacks. Subscriptions bring predictable, repeat orders. Phony Club brings a yearly membership fee upfront, plus the orders members place whenever they want. One doesn't replace the other - they add up.
The takeaway
Together, Product Subscriptions and Phony Club turn one-time buyers into recurring customers - whichever way they like to buy.