St. Agrestis Case Study: 415% LTV Lift With Product Subscriptions
St. Agrestis
St. Agrestis is a Brooklyn-based craft spirits brand known for its Italian-inspired non-alcoholic Phony Negroni cocktail and range. With a loyal base built on repeat purchase and flavor discovery, they partnered with Subscribfy to turn one-time buyers into committed subscribers.
Challenge
St. Agrestis already had fans - customers who discovered a bottle they loved. The challenge was converting that enthusiasm into predictable, recurring revenue.
One-time buyers would make a purchase, then drift. No reorder reminder, no automatic refill. Revenue was happening, but unpredictable - every repeat sale depended on the customer remembering to come back on their own.
They needed a way to capture purchase intent at the right moment, and keep subscribers engaged over time.
Solution
Together with Subscribfy, St. Agrestis launched Product Subscriptions directly on their Shopify store - embedded on product pages, zero migration, no disruption to checkout.
Subscribers chose their reorder cadence. Subscribfy handled billing, smart nudges, and a frictionless opt-in experience built around replenishable SKUs.
The goal: identify high-intent buyers at first purchase, and convert them into a predictable subscriber base that compounds LTV over time.
Impact
The results confirmed what the data suggested: subscribers don't just come back; they spend more, and that gap compounds over time.
Within three months, subscribers were already generating 90% more lifetime value than non-subscribers. By month nine, that gap had widened to 370%. 88% of subscribers renewed at least once.
AOV increased by 23% among new subscribers, and 19% of new Product Subscription customers were net-new to the brand; a meaningful acquisition signal on top of the retention story.
Even at a conservative opt-in rate, the subscribers who commit deliver returns that compound dramatically. Product Subscriptions identifies high-value customers on day one - and keeps them.