Rivo Membership vs Subscribfy: Which Drives More Revenue?

Rivo Membership and Subscribfy both sell paid memberships to Shopify brands, and both target Shopify Plus. Where they differ is the model behind the membership and what sits around it. This page compares them using Rivo’s own published information and Subscribfy’s live pricing and case studies, checked in October 2026.

A correction first: an earlier version of this page said Rivo had discontinued its membership product. That is wrong. Rivo presents Rivo Memberships as an active product in its July 2026 guide to Shopify paid membership apps.

Rivo Membership vs Subscribfy: what is the difference?

Rivo Memberships is a paid membership product inside Rivo’s loyalty platform, with member pricing at checkout, tiers and a member portal, sold on custom pricing for Shopify Plus. Subscribfy is built around a credit-first membership, where the monthly fee comes back as store credit, with loyalty and product subscriptions in the same app.

Rivo facts come from Rivo’s own guide to Shopify paid membership apps. Subscribfy pricing comes from its pricing page.

When is Rivo Membership the better choice?

Rivo is a strong fit if you already run Rivo Loyalty and want membership tiers on the same platform, or if your program is built mainly around member pricing at checkout rather than store credit.

Rivo says it serves more than 9,000 brands and lists over 50 integrations, including Klaviyo and Skio. In its own case study, Fresh Chile Co saw a 56% lift in member AOV with Rivo Memberships. If points are the center of your retention and membership is an add-on, keeping everything in Rivo is a reasonable choice.

When is Subscribfy the better choice?

Subscribfy fits brands that want the membership itself to be a revenue line: the fee comes back as store credit, so members have money waiting in your store and a reason to return every month.

The model comes from Adore Me, the membership-first lingerie brand Subscribfy’s founders built and Victoria’s Secret acquired in 2023. Results from Subscribfy clients, from their published case studies:

• Dossier: more than 200,000 shoppers joined its VIP membership, and members show a 125% higher LTV after 12 months (case study).

• Tres Colori: 51% of total revenue now comes from members, in jewelry, a category with no natural subscription logic (case study).

• Pair Eyewear: members reached a 254% higher LTV after 18 months (case study).

Dossier kept its existing points program and added the membership next to it, so choosing a credit-first membership doesn’t mean replacing your loyalty app.

Comparing Rivo and Subscribfy for your store? Bring your order volume and repeat rate to a 30-minute call. We’ll show what a credit-first membership would add, using results like Dossier’s 125% higher member LTV after 12 months. Book a call with Subscribfy.

What should you ask both vendors?

1. What does a member get back for the fee? Credit, a discount or access changes how members behave when they consider cancelling.

2. What will it cost at my volume? Ask for a written quote based on your expected members and order count.

3. Who designs the program? Price point, perks and checkout placement decide opt-in more than features do.

4. How does it work with my current loyalty app? Both can run next to points, so check how discounts stack at checkout.

We compare other membership options in Shopify membership apps compared.

Frequently asked questions

Did Rivo discontinue its membership product?

No. Rivo presents Rivo Memberships as an active product in its 2026 content, built for Shopify Plus merchants.

How much does Rivo Membership cost?

Rivo lists custom pricing for Rivo Memberships, focused on Shopify Plus. Ask Rivo for a quote at your volume.

Can I run Subscribfy membership next to Rivo Loyalty?

A paid membership can run next to an existing points program, as Dossier did with its loyalty app. Check discount stacking at checkout before launch.

Want a second opinion before you choose? Book a 30-minute strategy call.