Riversol increases LTV by 62% with a paid membership program that encourages product discovery and offers exclusive perks.
About Riversol
Riversol is a dermatologist-developed skincare brand focused on sensitive skin, grounded in clinical research and evidence-based formulations. The brand operates direct-to-consumer and prioritizes education, transparency, and medical credibility.
Challenge
Riversol had invested early in retention, launching subscriptions across much of its catalog and running a loyalty program.
Yet customer behavior didn’t follow. Subscription adoption stayed low, and most shoppers continued reordering the same product without exploring the rest of the range, restricting repeat purchases and lifetime value growth.
Solution
Together with Subscribfy, Riversol launched Riversol+, a membership offering ongoing value through member pricing, exclusive benefits, and incentives to explore more of the catalog.
The program is designed to move customers from a single product relationship to a relationship with the whole Riversol brand, making it a go-to destination for all skincare needs, unlocking higher lifetime value.
Impact
Riversol+ delivered measurable impact across engagement, customer value, and revenue contribution.
After 7 months, 49% of total store credit issued to members has been redeemed, showing strong program usage and active participation beyond the initial purchase.
Members are not passively enrolled. They consistently return to use their benefits. This behavior translated into a 62% increase in customer lifetime value, confirming that encouraging broader product discovery considerably improves long-term customer value.
At the business level, members now account for 28% of total revenue, making Riversol+ a meaningful profit driver rather than a secondary retention initiative.
